The Exit Plan with Dustin Williamson

Dustin Williamson, Managing Director of vcfo Houston, was featured on The Exit Plan podcast to share his perspective on preparing businesses for successful exits.

In the episode, Dustin draws on his extensive experience working with privately held companies to discuss the common valuation misconceptions owners face, how to approach a business the way a buyer would, and the critical role of financial infrastructure and leadership in deal readiness. He also outlines how vcfo’s strategic advisory and fractional CFO services support clients through transitions—whether they are preparing for growth, recapitalization, or a future sale.

This conversation offers practical guidance for founders, CEOs, and operating partners navigating complex financial decisions and long-term planning.

Key topics discussed:

• Aligning owner expectations with market realities
• Strategic planning through the lens of a buyer
• Mitigating risk to protect and enhance business value
• The impact of culture, leadership, and reporting on deal success
• How fractional CFOs add value in M&A and capital market readiness

Listen to the full episode here.