How Finance and EOS Accountability Work Together to Build Clarity and Confidence in SMB Leadership...
Dustin Williamson, Managing Director at vcfo, was recently interviewed by CFO Leadership Council to share his perspective on how CFOs can create long-term enterprise value while navigating short-term pressures.
In a conversation with Katie Kuehner-Hebert, Dustin offered practical guidance for finance leaders operating in the lower-middle market—particularly those juggling operational demands with strategic mandates.
Drawing from decades of experience leading finance functions across industries, Dustin explored:
- How to prioritize value drivers like revenue quality, margin expansion, and cash conversion
- Blind spots that reduce valuation and buyer confidence in M&A scenarios
- Why CFOs should start preparing for a sale years in advance, not months
- The importance of aligning financial planning with broader business goals
He also emphasized the role of fractional CFOs in helping companies professionalize operations ahead of exit events or capital raises.
“Many companies wait too long to get serious about exit readiness. The strongest deals happen when financial operations and strategy are already in sync—and that's rarely built overnight.”
