Authority Magazine: How to Take Your Business from Good to Great

Ellen Wood, CEO and co-founder of vcfo, recently sat down with Authority Magazine to share her journey from navigating complex mergers and acquisitions to pioneering the Virtual CFO model. With over 6,000 clients served and a commitment to helping businesses maximize their value, Ellen has seen firsthand what separates a good company from a truly great one.

In this in-depth conversation, Ellen reflects on the challenges of launching vcfo, the resilience required to lead through economic downturns, and why financial strategy should never be an afterthought. She explains how v360™, vcfo’s business assessment and strategic roadmap, helps business owners move beyond day-to-day operations and build lasting enterprise value.

One standout insight? “Good companies focus on stability—great companies focus on people.” Ellen emphasizes the power of strong leadership, operational efficiency, and a forward-thinking approach to financial and HR strategy. From delegation to accountability, she outlines the critical shifts that take businesses from surviving to thriving.

Ready to learn from a leader who has helped thousands of businesses unlock their potential? Read the full interview here.